A fascinating look at David Beckham, a truly iconic brand of our times. & lt;br/ & gt; & bull; David Beckham is the most talked about, featured sportsman in the world today. & lt;br/ & gt; & bull; Book published to coincide with start of Euro 2004 football tournament - huge interest and coverage in Beckham and England team. & lt;br/ & gt; & bull; This is the first book to analyse the Beckham brand, and will provide a new perspective on this celebrity. & lt;br/ & gt; & bull; Wide media review and coverage guaranteed on publication. & lt;br/ & gt; & bull; A book that cuts across categories - sport, business, culture.