We all dream of uniting our members, customers, and employees into a powerful online community. But without the right guide, big dreams often become costly ghost towns. Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a fool-proof approach you can embrace with the community you need, helping you: Start from scratch and attract your first members. Find and design the perfect platform for your community. Persuade members to stay engaged, share expertise, and help each other. Create a magnetic community culture - unique from any other online destination. Position you and your organisation at the centre of your field. Fully harness the incredible power of your community to scale customer support, attract new customers, and gather indispensable feedback and knowledge.

Budget for your community with a detailed breakdown of costs and resources required. Richard Millington shares the strategies, principles, and tactics, which he has used to help over 300 organizations build communities over the past decade, including Apple, Facebook, and SAP. If you dream of building a united, powerful, online community, Build Your Community is your definitive guide.