Part I Two Issues Related to Research on Social Movements Targeting Companies 1 Introduction 1.1 Theoretical Background: Direct and Indirect Effects of Social Movements 1.2 Methodology 1.3 Structure of this Book 2 Characteristics of Shoes and the Footwear Industry 2.1 Awareness of Foot Health in Japan 2.2 Shoe Product Features 2.3 History of Footwear in Japan 2.4 Postwar Footwear Industry in Statistics Part II Direct Effect of Activism: How an SMO Succeeded in Changing Corporate Behavior 3 Social Movement Targeting Companies 3.
1 Existing Research 3.2 Perspectives Overlooked in Previous Studies 3.3 Perspectives of This Research 4 JIF's Initial Strategy 4.1 Establishment of IWF (JIF) and its Initial Strategy 4.2 JIF's Initial Activities 4.3 Foot Shape Measurement Project 4.4 Standard Shoe Lasts Project 4.5 JIF's Initial Resources Behind its Activities 4.
6 By-Product of the Foot Shape Measurement Project and JIF's Strategy Change 4.7 Fitting Workshop Project 4.8 Summary 5 Adjustment of JIF's Strategy and Diffusion of Shoe Fitters 5.1 Diffusion of Shoe Fitters to Shoe Retailers 5.2 Original SF Training Workshop 5.3 Book Publication 5.4 Revision of SF Training Workshop 5.5 Shoe Retailers' Interpretation of Shoe Fitters 5.
6 Birth of Certified Shoe Fitters and a Virtuous Circle 5.7 Summary 5.8 Discussion Part III Indirect Effect of Activism: How Unintended Markets Emerged after an SMO's Success 6 Social Movement Targeting Companies and Market Emergence 6.1 Existing Research 6.2 Perspectives Overlooked in Previous Studies 6.3 Perspectives of This Research 7 Emergence of the Comfort Shoe Market and Changes in Consumer Awareness 7.1 Improvements in Foot Health Awareness 7.2 Emergence of the Comfort Shoe Market: Intended Consequence of JIF's initiatives 7.
3 Insufficient Skills and Unmet Needs 8 The European Comfort Shoe Market: Seeking Further Health Functions 8.1 Expansion of the European Comfort Shoe Market 8.2 Features of European Comfort Shoes 8.3 Import of German Health Shoes 8.4 Start of Orthopedic Shoe Technique Seminars 8.5 Birth of SA Retailer 8.6 Growth of SA Retailers 8.7 Customers of SA Retailers 8.
8 Summary 9 The Walking Support Insoles Market: Moving Toward Walking Support 9.1 Insole Market Change in Terms of New Product Introductions and Market Size 9.2 Hygiene Insoles: Birth of the Insole Market 9.3 Walking Support Insoles: Savior of a Mature Market 9.4 Tailwind of Growing Foot Health Awareness 9.5 Summary 10 The Fashion-Oriented Transparent Insole Market: Fashioning Walking Support Insoles 10.1 Fashion-Oriented Transparent Insoles Revitalize the Market 10.2 Morito's "Non-Slide": The First Transparent Insole 10.
3 Arakawa Sangyo's "Jewelry Soles": Intention to be Fashionable 10.4 Beauty, Health, and Hygiene Goods Suppliers' Insoles: Becoming Fashion Items 10.5 Scholl Japan's "Party Feet": A Big Success 10.6 Drugstores and Variety Stores Expanding Sales of Fashion-Oriented Transparent Insoles 10.7 Function of Fashion-Oriented Transparent Insoles 10.8 Summary 10.9 Discussion: Unintended Market Emergence Part IV Unintended Consequences of Successful Activism 11 Conclusion 11.1 Two Issues 11.
2 Discussion Appendices References Index.