'Dan Moore is one of the top fitness coaches in the UK. A true professional and expert in the industry. This book isn't just about fitness, it's about self-improvement overall. If you're looking to maximise your potential, read Dan's book.' Paul Mort , bestselling author and 2 x master coach of the Year 'Dan is the leader in his field, having changed hundreds of people's lives for the better, both physically and mentally. If you're reading this book then you're in good hands, as Dan's passion for what he does is infectious. I hope he inspires you like he has myself and many others.' Ben Davis , Founder Fitness Marketing Agency 'In my travels around the world speaking about the business of fitness, I have met a LOT of gym owners and can say with some credibility, Dan is the cream of the crop.

Dan's ability to balance confident action-taking with a humility and unquenchable hunger to learn is a dynamite combo.' Mark Fisher , Speaker, coach and founder of Mark Fisher Fitness.