"After reading Never Say Whatever , your life will never be the same. Every time you are tempted to say the dreaded 'whatever' word, you will be reminded that even small decisions matter. Rich Moran proves once again that much can be learned outside of traditional business training. With a perfect mix of common sense and humor, Moran has designed simple ways to find satisfaction at work and beyond. -- Dave Kerpen , New York Times bestselling author of The Art of People "Any entrepreneur with a 'whatever' attitude is doomed to a 'whatever' outcome. Moran rightfully points out the danger of 'whatever' and how to avoid it. It's a very useful reminder and an important book at a time when apathy can creep into our lives." -- Geoffrey Moore , bestselling author of Crossing the Chasm "I cannot think of a more timely read.

In today's ambiguous, rapidly changing, and sometimes brutal workplace Never Say Whatever should be required reading. With his usual candor and humor, Rich Moran has provided a primer on the importance of making small decisions. After reading the book you will blanch at the 'whatever' word. A must read for those beginning their careers." -- Kerry A. Dolan , Assistant Managing Editor, Forbes magazine "I am a huge fan of Rich Moran's writing. I once referred to him as the Mark Twain of business books. This time around he's more like Ben Franklin, creating an almanac of big-little ideas that will enable you to make better decisions throughout your life and career.

Packed with true, relevant, and often funny stories, and informed by decades of leadership experience, Never Say Whatever offers practical wisdom with huge impact. Read this book. More than once. Put it to use immediately." -- Jim Kouzes , coauthor of the bestselling The Leadership Challenge , and Fellow, Doerr Institute for New Leaders, Rice University "Rich Moran possesses an uncanny ability to understand life and to capture that understanding in clear, uncomplicated prose. In Never Say Whatever , Moran uses his observations of organizational life to make a compelling case that small decisions have huge, sometimes unanticipated effects--which means that people should take what they perceive as small decisions seriously. And never say 'whatever,' as though those small decisions are unimportant." -- Jeffrey Pfeffer , Thomas D.

Dee II Professor of Organizational Behavior, Graduate School of Business, Stanford University, and author of 7 Rules of Power .