THE ESSENTIAL HANDBOOK FOR ANYONE IN THE BUSINESS OF BUSINESS Wise, witty and deceptively simple, Richard A. Moran has captured the fundamental secrets of success in today's business world. * Never apologise for an idea that didn't work but always admit a mistake * Treat your time as if someone is paying for it - someone is * Never in your life say 'It's not my job' * If you don't know the answer, say so * Spend your department's budget as if it were your own If success is what you seek, 'Never Confuse a Memo With Reality' is full of little lessons too important not to know.