1. Introduction Part One: Civic Activism and Citizen Media 2. Mundane Citizenship: New Media and Civil Society in Bulgaria 3. The Role of Social Networking Sites in Civic Activism in Russia and Finland 4. From Blogging Central Asia to Citizen Media: A Practitioners' Perspective on the Evolution of the neweurasia Blog Project Part Two: Political Mediation 5. Blog Medvedev: Aiming for Public Consent 6. Blogging for the Sake of the President: The Online Diaries of Russian Governors 7. Political Challengers or Political Outcasts?: Comparing Online Communication for the Communist Party of the Russian Federation and the British Liberal Democrats 8.

Mediating the New Europe-Asia: Branding the Pot-Socialist via the Internet Part Three: From Nation to the Individual: Past and Present 9. Contesting Bulgaria's Past Through New Media: Latin, Cyrillic and Politics 10. Ukrainian Nation Branding Off-line and Online: Verka Serduchka at the Eurovision Song Contest 11. Blogging the Other: Construction of National Identities in the Blogosphere Part Four: Consumption, Production and New Media 12. Learning How to Shoot Fish on the Internet: New Media in the Russian Margins as Facilitating Immediate and Parochial Social Needs 13. Co-opting Transmedia Consumers: User Content as Entertainment or 'Free Labour'? The Cases of S.T.A.

L.K.E.R. and Metro 2033 14. Spatial Imagining and Ideology of Digital Commemoration (Russian Online Gaming) 15. Rebranding Russia's Capital City on Selected Social Media.