This Side This Side This Side This Side Up: An Alternative Approach to Social Design is my graduate thesis, completed for Pratt Institute's MFA Communications Design program. The thesis advocates an approach to social design in which design acts as neither problem solving nor speculative critique, but as a catalyst that shifts perceptions and propels itsaudience to action.The written thesis and corresponding body of work were represented in both a designed book and a gallery exhibition. This thesis book reflects the central component of disrupting perception and acknowledging multiple ways of experiencing the same reality by reading in multiple directions. There's no clearly "correct" direction that the reader should follow.