Coach Ron Nash explains why LinkedIn is different from other forms of social media. Never before have professionals from all industries, all backgrounds, and all levels of experience been able to harness their unique skills and experiences in order to build virtual working relationships that span the globe. This one platform allows you to create a persona that aligns with your goals and passions. For the first time in the history of work, you have the power to master the way new networking contacts and potential employers see you. You have the chance to interact with thought leaders in your industry. You have the ability to build a brand beyond the walls of the company you work for.