'An undoubtedly important book. With its analysis of the historical transformation in the cultural understanding of gender and ethnicity in film, - Off-White Hollywood fills a gap in both whiteness studies and cinema studies. Negra is to be congratulated!' 'Diane Negra's smart, savvy, imaginative exploration brings to the surface cultural changes - from the turn of the twentieth century to the present - in the invisible racial and ethnic assumptions that underlie the allure of filmic glamour and sex appeal. Perhaps Negra's most startling effect is to break the silence with which the culture industry typically embalms stars who once seemed to rule Hollywood but were ultimatley casually discarded by a system that regards women as commodities, ethnicity as artificial flavouring, and whiteness as a norm.' - Martha P.Nochimson, Mercy College A unique examination of celebrity culture as the place where white American national identities are contested and consolidated Negra shows how ethnicity has been commodified or adapted to add what she calls an enriching vague flavor of difference to American identity. Her definitive analysis of these stars offers valuable insights into Hollywood's production of US feminity in a global frame. - Patricia White, Swarthmore College, USA.