"The cereal box doesn't just sell food--it manufactures belief. Marion Nestle and Lisa Sutherland reveal how ultra-processed products are marketed as healthy through a carefully engineered blend of regulation, psychology, and design."--David A. Kessler, MD, New York Times best-selling author of Diet, Drugs and Dopamine: The New Science of Achieving a Healthy Weight and former Commissioner of the Food and Drug Administration "Cereal as never before! This book lays bare a fascinating and troubling world of sophisticated food engineering, manipulative marketing and packaging, and profit, and it has been so needed, for so long."--Kelly D. Brownell, Dean Emeritus and Robert L. Flowers Professor Emeritus, Sanford School of Public Policy, Duke University "No one has done more than Marion Nestle to expose the cynical machinations of Big Food, and her collaboration with Lisa Sutherland shows how breakfast cereal is the perfect symbol of that system."--Mark Bittman, founder of Community Kitchen and Bittman's "Nestle and Sutherland bring us the world on a box: the world of nutrition and health claims relating to food products, daffy and ingenious and squirrelly and contentious as only food marketing and diet advice can be.

They bring a wry eye to these antics--and will give us clearer eyes in supermarket aisles too."--Corby Kummer, Executive Director, Food & Society at the Aspen Institute.