Ford launched its Mustang on April 17, 1964, at the New York World's Fair. Due to the unexpected (and massive) popularity of this new concept, General Motors realized that its Corvair could not compete with the Mustang and launched the Chevrolet Camaro on September 29, 1966. This marked the beginning of America's greatest marque/model rivalry in history and the start of the pony car wars. Throughout the Mustang and Camaro rivalry, there have been ebbs and flows regarding which model was "winning." During the last seven decades, whether battling on the racetrack, with marketing, or on the showroom floor, the Mustang and Camaro took turns inflicting punishment on each other. In Mustang vs. Camaro: The Battle for Pony Car Supremacy , this illustrated history recounts the amazing list of players who participated in the classic General Motors-versus-Ford battle. In the corporate offices, industry legends, such as Henry Ford II and Lee Iacocca, waged an all-out sales and competition war against Bill Mitchell and Henry Haga (designer of the first- and second-generation Camaros), while Larry Shinoda and Semon "Bunkie" Knudsen worked for both manufacturers at different points during this period.

Meanwhile, on the track, Parnelli Jones and George Follmer fought for Trans-Am championships against Mark Donohue and Roger Penske, while "Dyno" Don Nicholson and Bill "Grumpy" Jenkins settled matters a quarter mile at a time. Author and Historian David Newhardt covers every year of production chronologically with sales figures and evolutionary and generational production changes. Epic battles between the Boss 302 versus the Z28, the Cobra R versus the 1LE, and the Cobra Jet versus the COPO are also featured. Was there a winner? Find out in Mustang vs. Camaro: The Battle for Pony Car Supremacy .