Introduction 1. Primer on Behavioural Economics CASES: 1. Save More Tomorrow Program for Retirement Planning in the US 2. Smarter Lunchrooms Movement 3. Making Roads Safer 4. Using Behaviorally-friendly Design to Encourage Loan Payoff 5. Designing Policy with Happiness in Mind 6. Fighting Obesity with Air Miles 7.

Improving the Likelihood for Enrollment and Graduation of Unprivileged College Students 8. Reducing the use of disposable plastic bags in Chicago 9. Encouraging Water Conservation 10. Nudging companies towards timely tax return registration 2. Tourism and traditional thinking 3. Tourism of the (near) future: growing, faster, on-the-go 4. Behavior-Smart Thinking for Destinations 5. Behavior-Smart Thinking for Tourism Companies 6.

Challenges and Approaches Using Behaviour-Smart Thinking in 10 Tourism Industry Scenarios CASES 1. Behavior-Smart Lowering of Airline Carbon Emissions.Today 2. Making Climate Footprint a Factor in Food Choice 3. Behavioral Segmentation for Destination Netherlands 2030 4. Making Sustainability Easy to Follow (Helsinki's Think Sustainably) 5. Factory Food-N-Dance: designing the experience with what is good for the traveler in the mind 6. Iceland Academy: Traveler Education for Better Experience and Proper Behavior 7.

Economic Nutrition: Making Economic Impact of Spending Salient 8. Gamifying Responsible Travel: Adventure Junky 9. Cut Food Waste 2020: An Integrated Effort to Cut Food Waste 10. Piloting Behavior-Smart Thinking on Destination Level (Västmanland Region, Sweden) Conclusion.