The 2010 World Cup is almost upon us and the hopes of manynations will be backed by the money of millions of punters.Betting on football has never been so popular, so much sothat it is estimated that up to 50 billion pounds could bewagered during the month-long tournament. Written by PeteNordsted, author of 'Mastering Betfair', and Matt Finnigan,full-time football punter, 'The Essential World Cup BettingGuide' provides readers with a comprehensive analysis of thetournament and offers a number unique strategies andtechniques. This book is a showcase of two minds,statistical and rational, combined to bring the reader acompletely different take on the traditional betting marketson offer. Written in a casual and down-to-earth way, notonly will the book provide an insight on each nationschances but it will also highlight how the draw, locationand playing conditions may affect the likelihood of thatteam progressing further in the tournament.