Key Selling Points The Popular Day Hikes series of guidebooks have sold over 100,000 copies This is the only current hiking guide that focuses on the highly popular areas of the Castle and Crowsnest Pass Contains hundreds of colour photos throughout and a colour map for each hike Andrew Nugara is one of RMB's bestselling guidebook authors Media 49th Shelf 51 Degrees North Alberta Views Calgary Herald Calgary Sun CBC Calgary CTV Morning Live Calgary Daily Hive Calgary Cloudburst happiestoutdoors.ca Kootenay Mountain Culture Rocky Mountain Outlook Prairie Books Now Marketing + Promo Regional and subject-specific print features, excerpts, review coverage, broadcast and television interviews Outreach to subject-specific organizations, markets, and festivals Blogger outreach, online ads, and social media campaigns Outreach to travel and tourism organizations Excerpts available Electronic ARCs Electronic blads Marketing + Promo Deliverables Electronic blad / sampler Electronic ARC Video interview Online banner Press release Podcast.