Everything you need to PRICE, PACKAGE, MARKET and SELL your business. Includes best practices, strategies, tools, tips, forms, templates and examples for selling any business under $2M. This is the most comprehensive do-it-yourself guide ever written on how to sell a small business.Selling a small business isn't rocket science, but it does take work and know-how. Like everything you did to run your business, it involves good preparation, good processes, good guidance and a good support team. You can hire a business broker and pay him or her 10% of the sales price, or you can pocket the broker commission and sell your own business!.