Introduction Part 1: Literary Narrative Chapter 1: Structure and Style in the Short Story: Chekhov's The Student Chapter 2: Narrative structure and living texture: Joyce's Two Gallants Chapter 3: Analytic and synthetic approaches to narrative structure: Sherlock Holmes and The Sussex Vampire Chapter 4: Dimensions of semiotic space: the story of Joseph in the Bible and James Joyce's Eveline Part 2: TV Narrative Chapter 5: Art vs. Computer Animation: Integrity and Technology in South Park Part 3: Film Chapter 6: Eisenstein in October Chapter 7: Eisenstein's Strike : a structuralist interpretation Chapter 8: Early Soviet Cinema: The revolution in techniques and human values Part 4: Painting Chapter 9: Towards a systemic semiotics of art: Frank Hinder's The Flight into Egypt Chapter 10: Captain Banning Cocq's three left hands: a semiotic interpretation of Rembrandt's The Night Watch Chapter 11: Word Pictures and Painted Narrative. Longstaff's Breaking the News : the systemic-functional model relating the analysis of pictorial discourse, verbal discourse and narrative form Chapter 12: Pushing out the boundaries: designing a systemic-functional model for non-European visual arts. A Chinese landscape painting: Gong Xian: Landscape Scroll (1682) Chapter 13: Exploiting famous paintings: the Canon Color Wizz Photocopier and Picasso's Girl Before a Mirror Chapter 14: The presentation of self in everyday architecture and language: Fawlty Towers.