This guide to anime offers an overview of the art form, looking at its development in Japan and its export to other cultures. It includes a history of Japanese animation from early examples to the relaunch of animation as a viable commercial entity and its enormous rise in popularity after WWII. Anime explains the difference between manga and anime, offering a brief history of manga including its development from traditional art form (woodblock prints) to massive commercial success with millions of readers in Japan and worldwide. Odell and Le Blanc also consider anime style and genres, its market and importance in Japanese culture, and its perception in the West including controversy, such as criticisms of sex and violence in anime that affect other national markets, including the UK (notably Urotsukidoji) and the USA, where it is considered a kids only market.