"GOLD Winner of the 27th Annual Benjamin Franklin Award(tm) in the Business & Career category". Independent Book Publishers Association "This no-nonsense guide is an essential road map for any woman considering entrepreneurship. It's packed with how-to information and real-life examples that will help save significant time and money in getting a venture started. Highly recommended." Sara Gould, Former President and CEO, Ms. Foundation for Women "What a great, practical and readable resource! This is not your typical 'motivational' business start-up book, but a detailed guide to all the steps of actually getting started, including specific tips and resources for women entrepreneurs. Peri's book clearly details all the nuts and bolts of starting a business so often lacking in how-to books. A must-read before you launch.
" Lindsey Johnson, Former National Director, SBA Office of Women's Business Ownership "Don't even think about starting a business without reading this book. Approachable, easy to understand and totally straightforward, Peri has done a service to all future entrepreneurs by giving solid advice to set you up for sustainable success." Amy Swift Crosby, Founder, Smarty, A Resource for Entrepreneurial Women "This is a detailed resource for business. Instead of reading it like a regular book, go through the table of contents and find the areas where you need the most help. Read through and then take notes of what you remembered in that chapter. You'll be feeling well-versed and confident in business in no time!" Lisa Fetterman, Co-Founder of Nomiku, Kickstarter-funded cookware company "Pakroo, a business author and coach who specializes in strategies for self-employment and small business, offers a legal resource for women wanting to start a small business. She explains how to choose a business, target a profitable market with the right business idea, make the financial transition to self-employment, draft a business plan, understand and choose a legal structure, choose a business location, deal with start-up requirements and hurdles, create marketing, conduct and market the business online, keep books and manage finances, understand taxes, build a business and hire employees and other workers, and work with lawyers and accountants. Forms, worksheets, and calculators are provided, as are quotes from women entrepreneurs sharing their advice.
This edition has been updated with new legal and tax rules and strategies for using social media to promote a brand and drive website traffic." Eithne O'Leyne, Editor, ProtoView.