AUDIENCE FOR BOOK: Anyone starting a small business, anyone acquiring an existing small business, and current small business owners who want to brush up on start-up basics.Some key stats on this book's audience from the Small Business Administration (source: https://www.sba.gov/sites/default/files/FAQ_March_2014_0.pdf): * Nearly half a million small businesses open every year. * There are now nearly 28 million small businesses (independent business with fewer than 500 employees) in the U.S. Three-quarter of these are sole proprietors and over half are home-based businessesClear, step-by-step instructions for starting a business.

Targets essential and practical information without overwhelming the reader with extraneous or irrelevant blather.User-friendly and loaded with practical tips, The Small Business Start-Up Kit helps aspiring entrepreneurs launch a business quickly, easily and with confidence. It explains how to: * choose the best business structure * name a business * get the proper licenses and permits * write an effective business plan * file the right forms in the right places * be prepared for the required taxes * acquire good bookkeeping skills and accounting habits * write simple contracts * market the business effectively once it's up and running, with up-to-date advice on using social media, and * use technology, such as bookkeeping software, to manage money, inventory and projects.The entire book will be updated to include the latest legal information and online resources affecting small business, with particular attention to: * tax updates * health care updates * new information about branding and marketing, and * updated social media info/strategies.