AUDIENCE FOR BOOK: Anyone starting a small business in California, anyone acquiring an existing small business in the state, and current California small business owners (nearly four million) who need state-specific information on taxes, bookkeeping, contracts, and other practical business advice. REASONS TO BUY THIS NEW EDITION: This book provides clear, step-by-step instructions for starting a California business. It targets essential and practical information without overwhelming the reader with extraneous or irrelevant blather. User-friendly and loaded with practical tips, The Small Business Start-Up Kit for California helps aspiring entrepreneurs launch a business quickly, easily and with confidence. It explains how to: choose the best business structure name a business get the proper licenses and permits write an effective business plan file the right forms in the right places be prepared for the required taxes acquire good bookkeeping skills and accounting habits write simple contracts market the business effectively once it's up and running, with up-to-date advice on using social media, and use technology, such as bookkeeping software, to manage money, inventory and projects. This completely updated 12th edition includes the latest information about branding and marketing online, including current social media and e-commerce trends and platforms and how to chooseamong them. In addition, the entire book is updated to include the latest legal, tax, and healthcare issues affecting small businesses in California.