AUDIENCE FOR BOOK: Anyone starting a small business, anyone acquiring an existing small business, and current small business owners who want to brush up on start-up basics. Some key stats on this book's audience from the Small Business Administration (source: https://www.sba.gov/sites/default/files/advocacy/SB%20Profiles%202014-15_0.pdf ): Over half a million small businesses open every year. There over 28 million small businesses (independent business with fewer than 500 employees) in the U.S. Three-quarter of small businesses are sole proprietors (and have no employees), and many of these are home-based.

REASONS TO BUY THIS NEW EDITION: This book provides clear, step-by-step instructions for starting a business. It targets essential and practical information without overwhelming the reader with extraneous or irrelevant blather. User-friendly and loaded with practical tips, The Small Business Start-Up Kit helps aspiring entrepreneurs launch a business quickly, easily and with confidence. It explains how to: choose the best business structure name a business get the proper licenses and permits write an effective business plan file the right forms in the right places be prepared for the required taxes acquire good bookkeeping skills and accounting habits write simple contracts market the business effectively once it's up and running, with up-to-date advice on using social media, and use technology, such as bookkeeping software, to manage money, inventory and projects. This completely updated 10th edition includes the latest information about branding and marketing online, including current social media and e-commerce trends and platforms and how to choose among them. In addition, the entire book is updated to include the latest legal, tax, and healthcare issues affecting small businesses across the country.