Audience This book is for those who want to start a business or pursue self-employment in California, including freelancers, solopreneurs, businesses with employees, and businesses who aim to scale. What is new in this edition: Unlike many other small business titles that focus on specific topics like marketing or sales, this book offers practical information about every important element of business start-up, from evaluating your idea to bureaucratic hurdles to marketing, contracts, hiring staff and handling taxes. Even though it is broad in scope, it also gives nuts and bolts detail to guide new entrepreneurs through all the tasks they'll need to tackle. This new edition offers significant new material about defining digital strategy and managing remote teams. It also has been completely updated to reflect the latest laws and regulations in California related to taxes and classifying employees and contractors. The Small Business Start-Up Kit for California is the most comprehensive start-up resource for all kinds of California entrepreneurs, from solo-run firms to Main Street businesses and tech startups. Its clear chapter organization and strategic insights help readers understand the big picture while navigating the often confusing processes involved in getting a venture off the ground.