Dev Patnaik is an adjunct professor at Stanford University, where he teaches innovation methods to design and business school students. He is the CEO of Jump Associates, a strategy and innovation firm that helps companies create new businesses and reinvent existing ones. Dev is a trusted advisor to senior executives at some of world's most admired companies, including General Electric, Nike, and Target. A frequent speaker at business forums, Dev was featured on CNBC's "The Business of Innovation," and his articles on innovation and strategy have appeared in several leading publications, including BusinessWeek, CNN, Fast Company, and Forbes. He is also the author of Wired to Care, a critically acclaimed book about the connection between empathy and business growth.
Needfinding : Design Research and Planning