Steve Penfold has "crafted a smart and funny account of a lost piece of Canadiana." - Holly Doan (Blacklocks Reporter, November 5, 2016) 'This book should find its way down our chimneys as an excellent example of going beneath the surface to uncover the deeper structure of our collective past.' - Len Kuffert (Canadian Historical Review vol 98:02:2017) " A Mile Of Make Believe recounts with warmth and nostalgia the Christmas extravaganza sponsored by a family-owned corporation once the largest retailer in the country. This is not a dry municipal history; Eaton's in its heyday sponsored Santa parades from Edmonton to Montréal. Author Steve Penfold, an associate professor at the University of Toronto, has crafted a smart and funny account of a lost piece of Canadiana." - Holly Doan (Blacklock's Reporter, September 15, 2018) "[Steve Penfold] situates [the Santa Claus Parade] within North American parade culture and its use of public space, a growing twentieth-century consumer culture and the increasing centrality of Santa Claus in its Christmas narrative as well as the rise of the department store that dominated the retail landscape." - Ross Fair, Ryerson University (University of Toronto Quarterly, vol 87 3, Summer 2018).