Foreword by Malcolm Hawker, Chief Data Officer. Preface. Part One: Leveraging Beauty and Brains for Effective Data Storytelling. Chapter 1: Conception--Start the Race. Chapter 2: Inception--Make the Case. Chapter 3: Perception--Motivate the Base. Chapter 4: Inspection--Give It Space. Chapter 5: Direction--Put It into Place.

Glimpses into Real Life: The Pizza Delivery of Data Insights. Part Two: Driving Decisions with Data: Delight or Disaster? Chapter 6: Dominance (LOOK): Prioritizing Objectives. Chapter 7: Relevance (LINK): Finding/Presenting Relevant Data. Chapter 8: Significance (LISTEN): Drawing Conclusions. Chapter 9: Surveillance (LEVERAGE): Planning the Strategy. Chapter 10: Vigilance (LEARN): Measure Success and Repeat. Glimpses into Real Life: From Feudal Chaos to Data-Driven Equity. Part Three: Bringing Data to L.

I.F.E. and Life to Data. Chapter 11: Legacy: Weaving a Story Through Time. Chapter 12: Integrity: Building Trust with Transparency. Chapter 13: Fervency - Igniting Insights with Passion. Chapter 14: Efficiency: Optimizing for Impact.

Glimpses into Real Life: Lessons from the Inca Road. Conclusion: Where Stories Spark Transformation.