Balanced nutrition. Full-on flavour. All-day energy. This is healthy eating with a little wiggle room. Sunday Times Bestseller Emma Petersen proves you can fuel your body with flavour-packed meals made from wholesome ingredients - no sacrifices, absolutely no protein powder, just proper food that's easy enough for every day. These are recipes that fit into real life: high-fibre lunches you can eat cold, sweet treats that actually satisfy, a whole plant-based chapter and snacks that travel well. Plus, each recipe includes a macronutrient count listing how much protein is in each dish. Recipes include: Sweet and satisfying: PEACHES & CREAM CRUMPET BAKE Fast and flavour-packed: SMOKED MACKEREL POTATO SALAD Big and bold: STICKY CHIPOTLE TOFU LOADED FRIES Light but loaded: CHICKEN SKEWERS WITH BULGUR & WHIPPED TAHINI Fresh and vibrant: HERB-CRUSTED SALMON WITH TZATZIKI POTATOES & CRISPY CAPERS Crisp and punchy: SMASHED CAESAR TACOS Creamy and comforting: PISTACHIO RICE PUDDING WITH ROASTED CHERRIES The handy formulas section helps you build bowls from scratch and mix-and-match recipe elements across the book, making it easy to meal prep and keep your week feeling fresh and flavourful.
* Women now make up 51% of consumers increasing protein intake, signalling a strong, defined core market for targeted publishing (Euromonitor) * Protein is a proven retail driver, with 21% of UK consumers prioritising protein for health (rising to 39% of under-35s), making it a high-visibility, high-conversion category (FoodNavigator) * Health-led positioning supports long-tail sales: protein's role in strength, metabolism, and healthy ageing ensures relevance beyond trends, driving repeat use and sustained backlist performance (British Nutrition Foundation) Competition: So Good; Live to Eat; Filling Meals;The 30g Plan;Protein in 15;Healthy in One;The Good Bite EasyThe Doctor's Kitchen: Healthy High Protein;Low-Cal Kitchen Bangers;Fit at 50. Emily English; Lindsay Wilson; Niall Kirkland; Dr Rupy Aujla;Emma Bardwell;Joe Wicks;Meg Robinson;Alex Hughes;Caroline Idiens.