This book presents a rigorous exploration of responsible entrepreneurship through an analysis of Deignan Award laureates across Hong Kong and Macao. Drawing on 18 in-depth interviews with gold and merit awardees, the co-authors deliver empirically rich, context-specific insights into ethical business practices within the Greater Bay Area. The dual-region perspective enables cross-comparative analysis, advancing scholarly discourse on culturally embedded entrepreneurial ethics. Dr Bernard Lee, DPhil (Oxon), PhD, DBA, is a graduate and former Visiting Scholar of The University of Oxford. He is currently an Associate Professor at Saint Francis University and an Honorary Assistant Professor at The University of Hong Kong. As the author of two books published by Springer Nature, including Jesuit Higher Educational Leadership (2024), his research focuses on services marketing, consumer behavior, marketing strategy, and ethical entrepreneurship. Prof Dr Jenny Oliveros Lao Phillips is Associate Professor of Human and Social Sciences and Dean of the Faculty of Business and Law at the University of Saint Joseph. She holds degrees in Tourism Studies, English Literature, and Business Administration.

Her research interests, teaching, and publications span social entrepreneurship, business sustainability, organisational behaviour, Chinese family businesses, cultural tourism, the gaming and hospitality industry, and marketing. Prof Dr Stephan Rothlin SJ is the program director of the AI Applied Ethics program of the World Ethics Institute of Peking University. Professor Emeritus of the Faculty of Business and Law of the University of Saint Joseph, Macau. CEO of Rothlin Management Consulting Ltd., Beijing and Hong Kong, he provides educational consulting services to encourage the practice of corporate social responsibility. Dr Weng Chi Lei is an economics professor at the University of Saint Joseph, Macao, where she also serves as Coordinator for the Sustainable Business Lab. Her work explores how business and sustainability intersect in rapidly changing economies. Drawing on research in international economics, industrial organization, and regional development, she studies how responsible enterprises contribute to human development, social well-being, and sustainable growth in the Greater Bay Area and beyond.

Dr Dennis McCann is the Managing Editor, Macau Ricci Institute Journal; Director of Research, Rothlin Ltd., Hong Kong, SAR, China; and/or Professor Emeritus, Agnes Scott College, Decatur/Atlanta, GA, USA.