A collection of designs that show the original worldview of cafes and shops and that have won fans on social media. Now that social media has become the most essential tool for finding shops, it is important for shops, cafes and restaurants to present a standout image to attract customers. This book offers a comprehensive introduction to shops that communicate their unique worldviews by developing their Instagram profiles and metrics in addition to their spaces, tools, and merchandise. For those hoping to open a new shop, along with those responsible for designing everything from store interiors to product design, to those promoting commercial facilities on social media, this book is sure to be the perfect reference.