When it comes to starting a new venture, there are many details that require consideration-everything from finding a name and getting needed licenses to financing and promoting the new business in the crucial early days. Without a practical road map, aspiring entrepreneurs can easily lose their way. One of the most popular resources for those considering starting a business is Steps to Small Business Start-Up, by Linda Pinson and Jerry Jinnett. Now in an all-new and up-to-date fifth edition, it offers guidance and wisdom from two entrepreneurs and authors who have been down this road. These are proven techniques for building a successful business from a solid foundation, starting with the fundamentals. With this start-up guide as mentor, entrepreneurs have the tools at hand to answer their most important questions. Pinson and Jinnett provide a detailed and systematic process for covering all the bases, including how to: * Ensure a fit between the business idea and the aspiring entrepreneur. * Choose a business model, name, and location for your business.

* Obtain a business license, file a DBA, and get a seller's permit. * Present and promote the business in the marketplace. * Protect the business with copyrights, trademarks, patents, and proper insurance. * Manage cash flow, recordkeeping, tax deductions, and other critical financial issues. * Use existing technologies to speed up research and handle details with ease. The charts, figures, spreadsheets, and forms will support businessowners so they make all the right moves. This is the one-stop resource covering all the basics needed to launch your successful new venture.