"A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. Theyre the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers.The good news for the rest of us is that those abilities can be developed. In The Leaders Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platts pioneering research has deepened our understanding of how key areas of the brain work--and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leaderships most vexing challenges. In The Leaders Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions; Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that.

The Leaders Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, youll gain actionable insights you can put into practice as a leader. You will also learn whats going on in your teams brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more."--Provided by publisher.