Pokémon is one of the most popular and successful entertainment franchises in the world, encompassing video games, the Pokémon Trading Card Game (TCG), mobile games and apps, animation and movies, Play! Pokémon competitive events, and licensed products. It was first established in Japan in 1996 with the launch of the Pokémon Red and Pokémon Green video games for the Game Boy(tm) system. The video games were released internationally in 1998 as Pokémon Red and Pokémon Blue. More than 25 years later, Pokémon continues to be a global entertainment mainstay and pop culture icon.