Amazon for CMOs : How Brands Can Achieve Success in the New Amazon Economy
Amazon for CMOs : How Brands Can Achieve Success in the New Amazon Economy
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Author(s): Power, Mark
ISBN No.: 9780998190112
Year: 201909
Format: Trade Paper
Price: $ 17.87
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally. Mark has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development. Mark launched Podean after identifying an opportunity to assist both endemic and non-endemic clients to leverage the entire Amazon ecosystem and go beyond basic performance advertising tactics.


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