Amazon for CMOs : How Brands Can Achieve Success in the New Amazon Economy
Mark is a 20+ year digital media leader with a proven track record of delivering innovative marketing solutions and growth for brands globally. Mark has successfully built agencies across the digital spectrum, most recently at Interpublic Group (NYSE: IPG), where he led IPG's Amazon Center Of Excellence, a strategic capability that encompassed Amazon experts across display, search, brand building, and marketplace development. Mark launched Podean after identifying an opportunity to assist both endemic and non-endemic clients to leverage the entire Amazon ecosystem and go beyond basic performance advertising tactics.