** Chapter - 20: Point of purchase; ** Chapter - 21: Public relations; ** Chapter - 22: Radio; ** Chapter - 23: Sponsorship; ** Chapter - 24: Television; * Section - FIVE: Where's it all going?; ** Chapter - 25: Media channels in future; ** Chapter - 26: Media owners in future; ** Chapter - 27: Media agencies in future; ** Chapter - 28: Multi-media strategies in future ** Chapter - 19: Out-of-home; ** Chapter - 18: Online; ** Chapter - 17: Local newspapers; ** Chapter - 16: National newspapers; ** Chapter - 15: Magazines; ** Chapter - 14: Direct mail and e-mail; ** Chapter - 13: Cinema; ** Chapter - 12: Contributors; * Section - FOUR: The strengths of each medium; ** Chapter - 11: Choosing the multi-media mix; ** Chapter - 10: Why using multi-media works; ** Chapter - 09: Developing a successful media strategy; ** Chapter - 08: The importance of a good brief; ** Chapter - 07: How to set an effective media budget; * Section - THREE: How to make media work more effectively; ** Chapter - 06: How the Bellwether Report can help; ** Chapter - 05: New insights from IPA TouchPoints; ** Chapter - 04: Key points on UK media research; ** Chapter - 03: The current UK media landscape; * Section - TWO: Overview of the UK media marketplace; ** Chapter - 02: People's relationship with media; ** Chapter - 01: The evolution of the media agency; * Section - ONE: Media fundamentals; ** Chapter - 00: Introduction;.