Alcoholic beverages are once again having a heyday, with countless new craft breweries, wineries and distilleries opening up around the globe. They capture their share of the market not only with the sophisticated taste profiles of their wares, but through brilliant use of design strategies that elevate their products appeal while catering to distinct lifestyles. Bottoms Up! examines this new wave literally from the bottom up, from label and packaging design to branding and promotion, featuring a series of interviews with designers that shed light onto the design process and the challenges of the market. The results are a toast worthy selection of some of the world's best new alcohol brands.