Written with contemporary flare and an eye on popular culture, What You Say and Do Next¿Matters! is a refreshing alternative to the textbook industry¿s usual fare. This quick, current, engaging read resonates with today¿s student. It snaps, crackles and pops with cut-to-the-chase chapters super fortified with humor, current events, human interest sidebars and lively commentary! In addition, What You Say and Do Next¿Matters! empowers readers to look critically at and apply techniques to improve the way they communicate with others.