This unique book offers a timely analysis of the impact of rapidly advancing knowledge about the brain, mind and behaviour on contemporary public policy and practice. Examining developments in behaviour change policies, neuroscience, architecture and urban design, education, and workplace training programmes the book analyses the global spread of research agendas, policy experiments and everyday practice informed by 'brain culture'. It offers an alternative, geographically informed set of explanations for what matters in explaining how people behave and how citizens' behaviour should be governed. It will be of interest to students and academics across the social and behavioural sciences.