Business Communication
Business Communication
Click to enlarge
Author(s): Raman, Meenakshi
ISBN No.: 9780198077053
Pages: 640
Year: 201209
Format: UK-Trade Paper (Trade Paper)
Price: $ 49.00
Status: Out Of Print

The second edition of Business Communication is a comprehensive textbook specially designed to meet the needs of management students. The text material has been restructured to provide a more balanced and exhaustive coverage of the subject and give an in-depth coverage of the core components of business communication. The book is now divided into four parts comprising 21 chapters. Beginning with an introduction to the principles of business communication in the first part, it goes on to discuss the written aspects in the second part. While the third part concentrates on developing oral skills for business, the fourth part analyses specific communication needs. Two new chapters on cross-cultural communication and career building and résumé writing New sections on interpersonal communication, communication styles, fluency development strategies, types of interviews, video conferencing, teleconferencing, etc. New features such as business communication insights and business communication tools Sidebars for easy recapitulation New appendices on interview questions, impact words, transitions, British and American vocabulary, common usage errors, and commonly misspelt words In the CD Video exercises on group discussions, interviews, and presentation skills PowerPoint presentations on soft skills, body language, listening, interviews, and group discussions Text supplements on business communication, business reports and proposals, business presentations and public speaking, communication across functional areas, and corporate communication Book jacket.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...