Reasearch shows that the number one reason people are attracted to a church and remain there is the quality of preaching. Not programs, technology, music facilities, friendliness, or coffess! Those attributes may be important, but high-quality preaching is it. If you aim to attract people to your church, you must make preching your top priority. If great preaching is essential, what can you do to improve, to become the great preacher you're called to be? Say something! Simple ways to Make your Sermons Matter provides an answer. This highly practical book teaches six essential characteristics of effective sermons, each with techniques for immediate application and examples to show how it's done. Author and pastor Charley Reeb packs this book with tools and information on how to capture people's attention and maximize impact. Most preachers miss the mark not because of poor content but because of design issues and flaws in the sermon-creation process Great news: you can learn to correct these! This approachable, instructive and entertaining book will get you started. Book jacket.