"Joey Reiman, a purpose driven leader in his own right, has created an inspirational roadmap for leaders who want to thrive in today''s 24/7, fully transparent, and immediately accountable business world." - Sandy Douglas , President, Coca-Cola North America "Personally, I believe living a life of purpose is meaningful and rewarding. This extends to business practices as well, as Joey has demonstrated in The Story of Purpose . Companies that engage their employees in a meaningful purpose can achieve higher levels of inspiration and engagement." - Bob McDonald , CEO, Procter & Gamble " The Story of Purpose is one of the most insightful and thought-provoking books on branding since the beginning of the new millennium! Joey Reiman, in a compelling way, articulates why companies must make their brands purpose driven and make them meaningful to society and its stakeholders. This book is destined to make an everlasting impact on the practice of marketing." - Jagdish N. Sheth , Charles H.

Kellstadt, Professor of Marketing, Emory University "The Master Idea is a powerful concept that has inspired leaders at McDonald's to re-commit both to doing good and being good not one or the other in all that we do." - Neil Golden , Chief Marketing Officer, McDonald''s USA "Over the past decade with the help of Joey''s consultancy, Brighthouse, we have brought "purpose" to more than 10 brands or businesses: Pepperidge Farm, Goldfish, Graco, Levolor, Calphalon, Rubbermaid and now American Standard. Simply put, TRANSFORMATIONAL. Purpose creates value for everyone that touches the business by focusing energy around a big idea that can literally change the world. My encouragement: learn from Joey Reiman because he's helped more different businesses adopt purpose than anyone alive today." - Jay Gould , CEO, American Standard " The Story of Purpose: The Path To Creating A Brighter Brand, A Greater Company And A Lasting Legacy is thought provoking, stimulating and a must-read for any business leader" - Carol Tomé , CFO, The Home Depot "There is no one more passionate about purpose than Joey Reiman. I am grateful I let some of that passion wear off on me in the years I led Newell Rubbermaid. If you are not sure where purpose belongs on your leadership priority list, you need to read this ( The Story of Purpose ).

I entered the working world in an era when the application of business psychology was just coming into vogue. While still sound, this is no longer enough. As a leader, you can continue to own and manage the motivation of your organization, or you can choose to unleash an inspiration and conviction that will be self-motivating your organization's authentic purpose. The choice seems obvious. If you are ready to get started, read The Story of Purpose ." - Mark D. Ketchum , Former CEO, Newell Rubbermaid "Purpose drives profit. Meaning makes money.

Companies have souls. The challenge is to find that soul, define that purpose, and begin leading your organization with this as the core of everything. Joey''s gift is to help leaders through this journey to unlock their company''s true potential by reminding them who they really are." - Rilla Delorier , EVP, Chief Marketing Officer, SunTrust Bank "Adjunct Professor Reiman has been teaching students the power purpose at Goizueta Business School for more than a decade. If the reception of The Story Of Purpose is anything like his class expect a global transformation of the way we think about business and the positive role it can play in society." - Larry Benveniste , Dean of Emory University''s Goizueta School of Business "True to his nature, Reiman has produced a book that is witty, colorful, wise, and fun. However, don''t let that fool you to the fact that this book has a very important message for all who seek to create a model of business that fits the world''s deepest hungers in this century. When has feeding the world''s deepest hungers ever been a recipe for anything other than great business? Reiman knows the answer to that question, and you should read his book.

" - Corey Keyes , Professor of Sociology at Emory University "Joey Reiman has the rare gift of finding the hidden treasure in the wilderness of neglected details. Who would have thought that the master idea that would offer renewal to business would be the recovery of purpose? Joey regularly performs magic by discovering an institution''s hidden virtues and values." - Sam Keen , philosopher, author Fire in the Belly "Joey Reiman is the big bang of thinkers. The Story Of Purpose , a profound business book, is almost a stellar physics book in that Reiman''s theory is that "purpose is as big a force as gravity." Enlightening!" - Bob Berman , Astronomer, author of The Sun Beats "In a world in which corporations are legal persons, Joey Reiman has made a career of encouraging businesses to know themselves and define their distinctive identities and purposes, without which they are sociopathic, and to understand their purposes in a context of interdependence. He has envisioned a maturing of the corporate world in which business can become a resource for sustainability and peace. The outcome remains uncertain, but if business is not working toward a viable and just world, we are unlikely to arrive there." - Mary Catherine Bateson , author of Composing a Further Life: The Age of Active Wisdom "Joey Reiman''s ability to unlock business truths is unrivalled.

This time he asks the question: what drives business success? Reiman skillfully examines the evolution of business practices and concludes that to create profit without purpose is to create the empty noise of a false prophet. Rather profit must be the servant of purpose if is to truly unlock the engine that will supercharge business performance and in the process create a better humanity. The Story of Purpose will stand alongside Built to Last as a defining work for business thinkers in the 21st Century." - Michael Greenlees , Board Member, Abercrombie & Fitch, CEO Ebiquity plc, London, CEO TBWA Worldwide & Executive Vice President, Omnicom Inc (1998-2002) "Joey Reiman continues to demonstrate his deep understanding of the essence of creating and maintaining a strong brand. Purpose. It's critical. Every company needs to have a clear purpose in order to succeed in such a competitive environment. I love that he states "It''s not just about getting ahead but having a heart.

" In his book, Joey is able to clearly layout how companies can get there." - Brian Dyson , Former Vice Chairman and Chief Operating Officer, The Coca-Cola Company & Founder and President of Chatham International Corporation "Reiman has taken the twinning of "doing well" and "doing good" to a new level. He demonstrates that the fundamental force in our lives, the drive to find a purpose, is also the fundamental force in successful marketing and ultimately in a successful business but only if we can find a way to harness that force and to direct it. The Story of Purpose shows us that way." - Fred Lawrence , President, Brandeis University " The Story of Purpose , Joey Reiman's latest and most important book, is both compelling and confrontational. Perhaps his most compelling insights suggest that business, as a human collective, has an important choice to make: discover a sense of purpose and define a mission that makes the world a better place, or engage in trivial competition and meaningless growth that spawns success without significance. For over two decades, Joey''s firm, BrightHouse, has been in the business o.