Marketing Plan Seasonal Campaigns & Awareness Months: Targeted promotions during Día de los Muertos (Oct 31-Nov 2), Hispanic Heritage Month (Sept-Oct), Latinx Heritage Month (Oct), Social Media & Influencer Engagement Ongoing bilingual content strategy with quote cards, read-aloud clips, educator shoutouts, and partnerships with Latina mom bloggers, bookstagrammers, and book influencers, and the local Bronx community. School & Library Outreach Direct marketing to educators, librarians, and school districts with a downloadable educator guide, bilingual activity sheets. Author Events & Community Engagement Author-led school visits, book fairs, cultural festivals, and nonprofit collaborations to reach bilingual families and Latinx communities. Participation in REFORMA'S 2025 National Convention Sep. 18-21 in Long Beach CA. LA Kids Book Festival Date: September 7th, 2025. Strategic Partnerships Collaborations with Latinx organizations, literacy nonprofits, and educational brands to amplify visibility and mission alignment. Retail & Wholesale Placement Targeted outreach to indie bookstores, museum shops, and library wholesalers with themed table displays and shelf-talkers tied to heritage months.

Media & Public Relations- Featured in several latinx media outlets, parenting publications, and educational blogs.