Prepublication online buzz campaign Blogger and influencer outreach campaign Digital review copies available via Edelweiss Ebook spotlights and promotions Publisher website spotlights Social media spotlights and paid advertising Goodreads campaign Outreach to country & folk music organizations and Chet Atkins fan sites Outreach to key country music influencers and social media accounts Advertising in major trades and music publications Available for events in author's home market of Promotions in conjunction with Chet Atkins's birthday and album anniversaries Outreach to regional media in Nashville, including The Tennessean and Nashville Scene Outreach to major music news outlets including The Rolling Stone and Billboard Outreach to niche music/country music outlets including No Depression and MusicRow Author has an extensive resume of music artist biographies that have featured in Wall Street Journal , NPR, Chicago Tribune , etc.