ADVANCE ACCLAIM FOR THE STARTUP WAY 'Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds-not just startups-can be built to learn and adapt. In the pivot-or-perish networked world of 21st century business, this is mission critical reading' Reid Hoffman, cofounder of LinkedIn and co-author of the #1 New York Times bestsellers The Alliance and The Start-up of You 'I have witnessed firsthand how Eric Ries weaves the impact of Lean Startup methods with speed and scale into a big company. The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow' -Beth Comstock, vice chair of GE 'This is a remarkably useful playbook that every business, government, and nonprofit needs to ignite the spark of innovation and fuel the fire of change' Adam Grant, author of Originals , Give and Take , and Option B with Sheryl Sandberg 'Startups are experiments-some are successful, some aren't, but they're the best way to bring new ideas to market. So how can a big company become more startup-like . or revive the focus and spirit that birthed it in the rst place? Building on his revolutionary Lean Startup work, but applied to big companies, Ries's book shows you how.' -Marc Andreessen, co-founder of Andreessen Horowitz [INCLUDE IMAGE OF THE LEAN STARTUP jacket next to barcode].