This book is scientifically backed to boost your brand health. Featuring insights into key metrics and quality trackers, this book is the perfect resource to help anyone in any position improve their performance evaluation. Covering everything from bigger picture strategic framework to the nitty gritty of attribute wording, this book has something for everyone regardless of experience.Focusing on essential components of brand health tracking such as Brand Awareness and Brand Attitude, as well as newer metrics of Mental Availability, Better Brand Health combines science-based theory and professional best practice to give you the knowledge and tools needed to excel. This book consolidates research and development from the author's own academic publishing and incorporates them into the 'How Brands Grow' world to help you achieve more reliable and robust KPIs.Key features:Strategic grounding of all metrics discussedNew empirical data from research and developmentReal world examples of everyday problems and the solutions to remedy themA sample brand health tracker, as well as a step-by-step outline of how to make your own from scratch or revise an existing tracker.