Acknowledgments; 1. A prologue: what this book is for Dante Chinni and Tom Rosenstiel; 2. The knowledge base Tom Rosenstiel and Marion Just; 3. 'I-Teams' and 'Eye Candy': the reality of local TV news Wally Dean and Atiba Pertilla; 4. The myths that dominate local TV news: the X-structure and the fallacy of the hook and hold method of TV news Wally Dean, Atiba Pertilla and Todd Belt; 5. The magic formula: how to make TV that viewers will watch Todd Belt and Marion Just; 6. Steps to better coverage Todd Belt and Marion Just; 7. Putting it all into action: techniques for changing newsroom cultures Wally Dean; 8.

The road ahead: the future of local TV news Tom Rosenstiel and Dante Chinni; Appendix A. Design team members; Appendix B. Quality grading criteria and value codes; Appendix C. Content analysis intercoder reliability analyses; Appendix D. Sample of local TV news stations; Appendix E. 2005 follow-up study; Notes; References; Index.