"Rosenzweig challenges the reader to contemplate the context of real-world decisions. [his] storytelling is fascinating." -- Huffington Post "[This] reads like a call to action for social-science researchers, imploring them to expand their scope and refine their methodology so that their conclusions will be more pertinent to the thorny choices faced by corporate leaders. Surely Mr. Rosenzweig is onto something here: Researchers need to venture outside the lab and observe the real-world expression of the phenomena they are dissecting." -- Wall Street Journal "Rosenzweig offers a different slant on how successful businessmen and other leaders assess risk. A provocative reconsideration of the power of positive thinking." -- Kirkus Reviews "Rosenzweig's advice is sound and his prose is highly readable.

" -- Publishers Weekly "With compelling accounts and research results, Phil Rosenzweig takes us through the world of big, strategic decisions. They are thorny, complex, and risky, and he shows that they require analytic thinking, intuitive judgment, and personal confidence without certitude. Left Brain, Right Stuff delivers an invaluable framework for making good and timely decisions by all who sit in a leadership chair." -- Michael Useem, director of the Wharton Leadership Center, University of Pennsylvania, and co-author of Boards That Lead "No one thinks as clearly--and writes as clearly--as Phil Rosenzweig does about the diagnostic challenges of assessing the quality of business judgment and about the prescriptive challenges of improving it." -- Philip E. Tetlock, Annenberg University Professor, University of Pennsylvania, author of Expert Political Judgment: How Good Is It? How Can We Know? "Left Brain, Right Stuff intrigued me on a number of levels. By parsing strategic situations, Rosenzweig convinces us that we control more than we think we do. When we believe in ourselves, we increase the probability of a great outcome.

Then add in an understanding of #145;winner take all' competition and the need to assess relative performance (not absolute performance), and my eyes were opened wide." -- Joanna Barsh, director emeritus, McKinsey and Co. " Left Brain, Right Stuff will help (force) you to rethink what you thought you knew about behavior and decision making. It will show you how to avoid the traps that have been set by some very popular (and dangerously erroneous) writings on the topic. This book will surprise you, it will challenge your (and your colleagues') thinking in a very productive way, and it will be fun to read. Read it twice: once for the enjoyment of it, and once for pragmatic applications. It is certain to provoke the right kinds of discussions within your management team, and to raise your organization's hit rate for effective decision making." -- Adrian J.

Slywotzky, partner, Oliver Wyman, co-author of The Profit Zone , and author of Demand "This fine book argues that the accepted tenets of behavioral economics are inadequate when dealing with strategic decisions in which the players can influence the outcome. The gripping stories neatly reveal the true complexity that is not captured in laboratory experiments, and put a needed reality check on the standard dogma of decision making. Essential reading." -- David Spiegelhalter, Winton Professor for the Public Understanding of Risk, Cambridge University.