Paid traffic can be used in many different ways including generating leads, having people signup to your mailing list, to giveaway a free report or eBook and more. There are lots of different ways to construct a paid advertising campaign along with writing ads. You can use banner ads, videos and press releases in your campaigns. This book is a guide that is aimed at beginners and we will show you how to get started with using paid traffic sources to drive traffic to your websites.