Business and Big Data : Influencing Consumers
Business and Big Data : Influencing Consumers
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Author(s): Roxburgh, Ellis
ISBN No.: 9781534564305
Pages: 48
Year: 201807
Format: Library Binding
Price: $ 57.72
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

The fast-paced and profitable world of business involves important information, such as big data. This kind of information can be helpful for businesses, but it can also be used in ways that are not ethical. The informative and age-appropriate main text discusses shady business practices, fraudulent banking, multinationals, industrial espionage, and big data's influence in retail and advertising. Eye-catching, full-color photographs, informational sidebars, and fun fact boxes are included to provide readers with a more complete understanding of how business practices impact their lives.


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