Exploring Internal Communication is both a companion volume for the Chartered Institute of Public Relations qualifications on internal communication and a general introduction to the fast-developing fields of internal communications and employee engagement. From the outset, Kevin Ruck and his contributors adopt the view that internal communication underpins employee engagement; all communication is value-laden and conducted, at least partially, with the aim of engaging people. He argues that internal communication should be seen as a strategic management function and, in that vein, the structure of the text explores communication theory, plenty of examples and guidelines for practice, as well as offering insight into the role of the IC practitioner.
Exploring Internal Communication : Towards Informed Employee Voice