Born March/24/1977 in Cali Colombia, Gustavo Sanchez son of Tulio and Blanca Sanchez migrated to the United States with his brothers and sisters at the age of 9. Lived with his siblings most of his life in New York City where he was raised and attended school. At a very young age he became interested in drawing, when living in New York City he attended the school of art and design located in Manhattan and went to study advertising design in city tech college of Brooklyn.